NAVTEQ, a leading global supplier of digital map data for vehicle navigation and location-based solutions, today announced its selection as the preferred map provider for the Hyundai-Kia Automotive Group. NAVTEQ was chosen as the preferred supplier based on its high-quality map data, single specification, extensive marketing support programs, and collaboration Mando Map and Software (MMS), an affiliate of the Hyundai-Kia Automotive Group.

As early as this year, NAVTEQ will provide maps for a variety of new Hyundai and Kia vehicle models in the United States, Canada, and Eastern and Western Europe. Critical to NAVTEQ’s selection as preferred map provider, was an extensive series of tests conducted by Hyundai that confirmed the quality of NAVTEQ map data. In order to deliver a map database of this quality, NAVTEQ efficiently accesses and integrates data from multiple sources. Additionally, a broad network of over 700 geographic analysts, strategically located around the world, drive the roads to verify and update information in the NAVTEQ database resulting in map data that is fresh, accurate, and detailed.

"We are looking forward to working with NAVTEQ as we begin integrating navigation into our newer vehicles,” said W.C. Yang, Senior Executive Vice President Electronics, Hyundai-Kia

Automotive Group. “NAVTEQ’s high-quality map data met our strategic needs for one worldwide specification. Additionally, their unique marketing support programs and ability to work with MMS made them a natural selection.”

“Demand for navigation systems continues to grow globally,” said Jeff Mize, Senior Vice President, Vehicle, NAVTEQ. “As the preferred map supplier for Hyundai-Kia Motor Company, we are excited to collaborate with them on the successful introduction of this new system across North America and Europe to help ensure that many Hyundai and Kia drivers choose to enjoy the benefits of a navigation-equipped vehicle.”

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,000 employees located in 168 offices in 30 countries.

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